Once Upon a Time in ComputerLand by Jonathan Littman Price Stern Sloan, Inc 1987 First Edition
Title: Once Upon a Time in ComputerLand
Author: Jonathan Littman
Format: Hardcover
Publisher: Price Stern Sloan, Inc 1987
Edition: First Edition
ISBN 10: 0895865025
Size: 6.25 x 9.25 * 296 pages
Synopsis: AI Overview: [This book] chronicles the rapid ascent and legal downfall of ComputerLand, once the world's largest computer retailer, and its eccentric founder, Bill Millard.
The narrative follows these key themes:
•The Rise of an Empire: The book begins in 1973 with the bankruptcy of Millard's previous company and the founding of IMS, the predecessor to ComputerLand. It details how Millard capitalized on the microcomputer boom, transforming a small startup into a billion-dollar franchise.
•The "EST" Influence: A significant portion of the book explores Millard's obsession with est (Erhard Seminars Training), a controversial self-improvement program. Millard famously integrated its principles into his management style, often requiring employees to participate in the training.
•The Billion-Dollar Lawsuit: The central conflict involves a lengthy legal battle over a $250,000 promissory note from a previous business venture. The note was convertible into 20% of ComputerLand stock, which by the 1980s was worth hundreds of millions of dollars.
•Corporate Culture & Conflict: Littman describes the chaotic internal environment, including eccentric behaviors—such as a CFO brandishing a gun during negotiations with IBM—and Millard's unconventional business practices.
•Downfall: The story concludes with Millard being forced to sell his stake in the company in 1986 following the massive lawsuit settlement and internal strife.
Overall Condition: Gently read book in like new condition with a remainder mark on top.
Secure shipping bubble-wrapped in a new box.
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